Privacy Policy — The Profit Lens

Last updated: 20/11/25

This Privacy Policy explains how The Profit Lens (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit our website (www.theprofitlens.com.au), book services, or interact with our business.

We are committed to protecting your privacy and handling your personal information with transparency and care in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We collect personal information that allows us to provide our services effectively. This may include:

Personal Identification Information

  • Name

  • Email address

  • Phone number

  • Business name

  • Job title

Booking & Payment Information

  • Information you provide when booking through Cal.com

  • Payment details processed securely through Stripe (we do not see or store card numbers)

Business Information (for advisory services)

  • P&L statements

  • Revenue and expense data

  • Pricing and offer details

  • Systems and tools used

  • Team structure

  • Business goals and strategies

Website & Usage Information

Collected through cookies, analytics tools, and browsing activity:

  • IP address

  • Browser type

  • Pages visited

  • Time spent on site

Communication Information

  • Emails you send to us

  • Voxer messages (audio or text)

  • Intake forms

  • Notes from calls or sessions

We only collect information that is reasonably necessary for delivering our services.

2. How We Use Your Information

We use your information to:

  • Provide advisory services, sessions, and audits

  • Process bookings and payments

  • Personalise your experience with us

  • Communicate with you about appointments, updates, or resources

  • Improve our website and services

  • Send relevant marketing or educational content (only with your consent)

  • Comply with legal requirements

We do not sell, rent, or share your information with third parties for marketing purposes.

3. How We Store & Protect Your Information

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure.

Your data may be stored in:

  • Secure email platforms

  • Cal.com (for booking details)

  • Stripe (for payments)

  • Squarespace (website hosting)

  • Google Workspace

  • Voxer (for messaging between sessions)

Each provider has its own privacy and security protections in place.

We will never store credit card details on our systems.

4. Third-Party Services We Use

We may share limited information with trusted third-party providers to deliver our services:

Cal.com

For booking appointments and scheduling.

Stripe

For secure payment processing.

Squarespace

For website hosting and analytics.

Google Workspace

For email communications and document storage.

Voxer

For ongoing advisory support within The Profit Partnership.

Each third party has its own privacy policy governing how your information is handled.

5. Cookies & Analytics

Our website uses cookies and analytics tools (including Squarespace Analytics and Google Analytics) to understand website performance and improve user experience.

You can modify your browser settings to refuse cookies if you prefer.

6. Marketing Communications

We may send occasional emails about:

  • New services

  • Offers

  • Educational content

  • Business updates

You can unsubscribe at any time using the link in the email or by contacting us.

We will only send marketing communications if you have opted in.

7. Access, Correction & Your Rights

You may request:

  • Access to personal information we hold about you

  • Correction of inaccurate information

  • Deletion of your personal data (unless legally required to retain it)

To request this, email us at:
hello@theprofitlens.com.au

We will respond within a reasonable timeframe.

8. International Data Transfers

Some of our third-party providers may store data outside Australia.
By using our services, you consent to this transfer, provided it occurs with adequate safeguards.

9. How Long We Keep Your Information

We retain personal information only for as long as necessary for:

  • Providing our services

  • Meeting legal obligations

  • Resolving disputes

After this period, information is securely deleted or anonymised.

10. Changes to This Policy

We may update this Privacy Policy from time to time.
The “Last Updated” date above will reflect the most recent revision.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, contact us at:

The Profit Lens™
Email: hello@theprofitlens.com.au
Website: www.theprofitlens.com.au
Location: Bargara, Queensland, Australia